CNN’s Jeff Zucker: Climate Change Coverage Bores Our Audience
CNN chief Jeff Zucker has an explanation for why his network doesn’t cover climate change that much: the audience isn’t interested.
Capital New York watched New York Times reporter Bill Carter quiz Zucker on Monday at an event for the Deadline Club. Carter pointed out that the network has received quite a bit of criticism for its climate coverage, which has often been found to be either paltry or problematic.
Zucker candidly said that climate change “deserves more attention,” but that he was merely following the ratings.
“We haven’t figured out how to engage the audience in that story in a meaningful way,” he said. “When we do do those stories, there does tend to be a tremendous amount of lack of interest on the audience’s part.”
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